Hi, I am Lucy Jones, the founder of LJ Financial Analysis Training and Consulting.  I have over 30 years experience as a financial analyst, having worked in asset management, corporate finance and stockbroking. I have analysed companies in numerous sectors and geographic areas, enabling me to take a broader strategic view of markets. I have a B.Com Investment Management degree and am a Chartered Financial Analyst (CFA) Charterholder.

I believe anyone — not just accountants — can learn to confidently read, interpret and apply financial information. I make that possible. I specialize in providing practical, hands-on training, tailored  to your needs.

If you need to make smart financial decisions — or advise others who do — you need a clear grasp of financial statements, company valuation, and how the South African financial system works.